Texting and emailing subjects: consent and messaging basics
Reaching someone by text or email is often the fastest way to request consent. It also comes with rules about permission, identification and opting out. This is general information, not legal advice.
Transactional versus marketing
A one-time consent request tied to an open case is different from promotional messaging. Marketing texts generally require prior express consent, and that consent should never be a condition of purchase.
What every message should include
Who is sending it, why, and how to stop. For texts, that means honoring STOP and HELP replies; for email, a working unsubscribe option where required. Links should go to your own clearly named domain, never to shortened URLs.
Keeping records
Store the consent wording, time and source for each subscriber, and keep opt-out records for as long as you may need to show you honored them.
Consent-first, reproducible verification for your team.
